This past Saturday, I attended a Branding Brilliance workshop presented by Lethia Owens and T. C. Coleman. It was absolutely incredible. The knowledge these women have together is extremely powerful. Lethia focuses on personal branding while T. C. presents on business branding. I loved how they integrated both topics together creating a dynamic package. They discussed a variety of reasons why you need to brand yourself and position yourself as an expert in your field. They talked about how to determine who your target audience is and how to create a variety of services that help support them.
Some of the program included social networking such as where to go and why. They even shared something that is a critical piece of designing your plan which made perfect sense to me. Here are the three important pieces I learned at their seminar to create an internet marketing plan and branding strategy:
- Hang It - put your information out somewhere online, ie. a website, articles, pdf, powerpoints, blogs, etc
- Link It - create links everywhere online to drive traffic to these places you hang info
- Promote It - Find places where you can talk about it and market your products and services
There were tons of people that attended that wanted more detailed information and both of these women will be offering further courses and personal coaching for more assistance.
I personally want to thank Lethia and T.C. for taking time to talk with me after their program ended. It was amazing how they both had insights into who I am and where I'm going. If you are looking to create a brand for yourself, I hope you consider connecting with each of them to determine your next steps. You can reach them at http://www.lethiaowens.com/ or http://www.upwardaction.com/
To Your Sassy Success,
Darlene Willman
No comments:
Post a Comment